Showing posts with label Consumerism. Show all posts
Showing posts with label Consumerism. Show all posts

When Giants Fall

SUBHEAD: If you think Walmart will survive what’s killing other retail generally, you’re wrong.

By James Kunstler on 22 May 2020 for Kunstler.com -
(https://kunstler.com/clusterfuck-nation/when-giants-fall/)


Image above: "Wal*Mart" pun art by Mark Tichenor. From (https://www.redhen.ca/mal_wart.htm).

It was only a few decades ago that Walmart entered the pantheon of American icons, joining motherhood, apple pie, and baseball on the highest tier of the altar.

The people were entranced by this behemoth cornucopia of unbelievably cheap stuff packaged in gargantuan quantities. It was something like their participation trophy for the sheer luck of being born in this exceptional land, or having valiantly clawed their way in from wretched places near and far — where, increasingly, the mighty stream of magically cheap stuff was manufactured.

The evolving psychology of Walmart-ism had a strangely self-destructive aura about it. Like cargo cultists waiting on a jungle mountaintop, small town Americans prayed and importuned the gods of commerce to bring them a Walmart.

Historians of the future, pan-frying ‘possum cutlets over their campfires, will marvel at the potency of their ancestors’ prayers.

Every little burg in the USA eventually saw a Walmart UFO land in the cornfield or cow-pasture on the edge of town. Like the space invaders of sci-fi filmdom, Walmart quickly killed off everything else of economic worth around it, and eventually the towns themselves.

And that was where things stood as the long emergency commenced in the winter of early 2020, along with the Covid-19 corona virus riding shotgun on the hearse-wagon it rolled in on.

We’re in a liminal, transitional moment of history, like beach-goers gawking at the glassy-green curve of a great wave in the throes of breaking. Such mesmerizing beauty!

Alas, most people can’t surf. It looks easy on TV, but you’d be surprised at the conditioning it takes, and Americans are way, way out of condition. (All those tattoos don’t give you an ounce of extra mojo.)

And so, in this liminal moment, the people still trudge dutifully to the Walmarts with their dwindling reserves of cash money to get stuff, going through all the devotions that we took for granted before the wave welled up and threatened to break over us.

Which is happening. Despite all the fake-heroic blather from the Federal Reserve, from Nancy Pelosi, from Mr. Trump and Mr. Mnuchin — from everybody in charge, to be really fair — and in the immortal words of another recent president — this sucker is going down. Specifically, what’s going down is the aggregate of transactions we call “the economy.”

Meanwhile, the people in charge struggle to prop up the mere financial indexes that supposedly represent economic activity, but more and more just look like a shadow play on the wall of some special slum where the street-corner economists peddle their crack. 

Eventually, the people don’t even have money for the crack, and to make matters worse, whatever money actually remains on the street is worthless.

The wave is breaking now, and a lot of things will be smashed under it — are getting smashed as you read. As in any extinction event, it will be the smaller organisms that survive and eventually thrive and that’s how it will go in the next edition of America, whether we remain states united or find ourselves organized differently.

Accordingly, the giants must fall. When the communities of America rebuild, it will be the thousands of small activities that matter, because they will entail the rebuilding of social capital as well as exchanges that amount to business. 

Social capital is exactly what Walmart and things like it killed in every community from sea to shining sea. People stopped doing business with their neighbors. It took a cataclysm for them to finally notice.

If you think Walmart will survive the same cataclysm that’s killing chain-store retail generally, you’re going to be disappointed.

Everything about it is over and done, including the Happy Motoring adjunct that allowed the cargo-cultists to haul their booty those many miles home. (And, ironically, it wasn’t the oil issue that determined this, but the end of the financing system that allowed Americans to buy their cars on installment loans, when it ran out of credit-worthy borrowers.)

Amazon will be the last giant standing perhaps, but it will go down, too, eventually, on its ridiculous business model, which depends utterly on a doomed trucking system. It will be like the last dinosaur roaring at the dimming sun — while the little proto-mammals skitter to their hidey-holes beneath it.

One thing remains constant: human beings are very adept and resourceful at supplying each other’s needs, which is what business amounts to. Young people, freed from the fate of becoming serfs to corporate giants, can start right now at least imagining what they can do to be useful to others in exchange for a livelihood.

The earnest and energetic will find a way to do that at a scale that makes sense when a new order emerges from the wreckage. After a while, it won’t matter much what any government thinks about it, either. 

Like all the other giants, it will fall, too.
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A Way Down

SUBHEAD: There's a solution to global warming, energy crisis, loss of biosphere and over-population.

By Juan Wilson on 19 April 2020 for IslandBreath.org -
(https://islandbreath.blogspot.com/2020/04/a-way-down.html)


Image above: Up a tree? Your options are waiting to get rescued or climbing down. And I don't hear any sirens approaching. From (https://ui.uncc.edu/story/eastern-cottonwood-native-nc-tree).

My father became a practicing physician around 1950. For a while he had his office in our home in Levittown and did daily house calls and hospital visits. He delivered many babies and watched many people die. My sister, mother and I would hear details of these events at the dinner table.

I remember him using a phrase about dying that was "common knowledge" back then... "Pneumonia was the Old Peoples' Friend". That because if left untreated pneumonia causes  the patient to lapse into a state of reduced consciousness, slipping peacefully away in their sleep, thus giving a peaceful end to a period of often considerable suffering. Some would say an easy way out.

Well, the COVID-19 pandemic is having a two pronged impact on human civilization... basically ending it. It is causing a collapse of the energy, and resource consumption that is driving the destruction of the planet in the support of about seven billion too many people inhabiting the Earth today.

It's a place we have to climb down from... either voluntarily, by plan, or otherwise.

For much of my life my fear has been that the means would be a world-wide nuclear war involving untold thousands of atomic weapons being detonated in an exchange between America, Russia, China etc. Fortunately, that has not happened.

Nuclear armagedon would be much worse than the impact of COVID-19 to people and, more importantly, to all life on Earth.

Even without nuclear war we are on a track to destroy life on Earth. Our insane destruction of the biosphere in search of energy, resources and new places to "develop" have brought us in site of the end of the road for our species.... and many others.

A thinning of the heard is at hand. The reduction in human rapacity provided by the linkage of pandemic and economic collapse has cleared pollution from the skies over China. We could respond to our current predicament by abandoning "Economic Growth" as the "American Way of Life".

We could go back to small farms in local communities as it was before World War One. That was about the time we lost our connection to the land. Remember that 1919 song by Harry Fay, "How are You Going to Keep Them Down on the Farm?"
How you going to keep them down on the farm
After they've seen Paree?
How you going to keep them away from Broadway,
Jazzing around, painting the town?
How you going to keep them away from harm?
That's a mystery.
They'd wish they'd never seen a rake or plow,
So who the heck can parlez-vous a cow,
How you gonna keep them down on the farm,
After they've seen Paree?
Serious urbanization resulted from the coal and oil fueled economies that have flourished in the past century and a half. Since World War Two the mass production in automobiles fueled by cheap oil encouraged the surroundings of cities to be expanded with endless suburbs. Consumption became a stampede.

And here we are.  Sheltering in place and beginning to realize a new normal.

The only way out alive is to a more localized way of life.

It's time to climb down fro our dangerous perch to a changed landscape... to  grow food, make music!


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The Perfect Storm

SUBHEAD: Growing debt, resource depletion and pandemic disease is the trifecta of the future. 

By Juan Wilson on 31 March 2020 for Island Breath -
(https://islandbreath.blogspot.com/2020/03/the-perfect-storm.html)


Image above: Ninety-one-year-old Catherine Carrere sits outside her home in New Orleans after Hurricane Katrina hit in August 2005. From (https://www.dailysignal.com/2015/08/27/19-stunning-pictures-of-hurricane-katrinas-aftermath/).

Humanity faces Debt, Depletion and Disease.

The Coronovirus-19 is the monkey wrench in the gears of an economy stranded in the depletion of natural resources. Their interlocking dependencies make "solutions" impossible. 

The upside of these interlocking disasters is that they are accelerating the arrival of a future on Earth that will be better balanced for life in general and specifically for the uncountable species that we will soon be extinguished if we, humans, are allowed to continue as we have since we mastered agriculture, industrialization and fossil fuel refinement.

Like the darkness that is shrouded the world of the dinosaurs after a major asteroid impact 66 million years ago, we face an intractable foe... a planet too close to being devoid of the wildness of life.

We have been greedy... and that will run its course soon. The Earth will go on and flourish in some new way - with us, or without us - But the Earth will go on.

My desire is that it can be with us - but it will have to be with much fewer of us.

We have many routes that can be takento arrive where we want to be.
  • Effective population reduction
  • Getting off fossil fuels 
  • De-industrialization 
  • Ovo-lacto vegetarianism
  • Subsistence organic farming
  • Restoring wild habitats 
The alternative is a self administered attempt at extinction.
  • Encouraging population growth
  • Burn through the last of the oil and coal
  • Continuing consumer based economies
  • Eating an animal meat based diet
  • Spreading industrialized agriculture
  • Devouring forests for resources
  • War
The current human population is about 7.8 billion people. The US CIA estimates are that at the time of Jesus of Nazareth, two thousand years ago, the human population on Earth was 150 million - less than half the population of the United States today.

Looking at the CIA map of the distribution of human settlements at that time you find little occupation of the large inner land masses of the continents. The great forests and other expansive territories were "terra igcognito" - land unknown - Thank God!

Climbing down from our perch will be difficult, frightening and painful. Some alternatives will be effective but worse than what we have... such violent religious conflicts, racial holocaust exterminations, nuclear war.

My only advise is to try to live in balance with the resources nearby and the from the work of the people that inhabit that place. Practice in important to make it work.

Eventually it will be all we have.




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The well-to-do wrecking our climate

SUBHEAD: Almost 50% of all carbon emissions arise from around 10% of the global population.

By Kevin Anderson on 8 October 2018 in Resilience -
(https://www.resilience.org/stories/2018-10-09/response-to-the-ipcc-1-5c-special-report/)


Image above: A car for every adult in the house in apocalyptic Phoenix, Arizona requires parking on what might have been meant to be a lawn. From (http://uglyhousephotos.com/wordpress/2014/06/10/soft-parking/).

The University of Manchester’s Professor Kevin Anderson responds to the recent report from the Inter-Governmental Panel on Climate Change in Manchester Policy Blogs.

The IPCC report meticulously lays out how the serious climate impacts of 1.5°C of warming are still far less destructive than those for 2°C.

Sadly, the IPCC then fails, again, to address the profound implications of reducing emissions in line with both 1.5 and 2°C. Dress it up however we may wish, climate change is ultimately a rationing issue.

The responsibility for global emissions is heavily skewed towards the lifestyles of a relatively few high emitters – professors and climate academics among them. Almost 50% of global carbon emissions arise from the activities of around 10% of the global population, increasing to 70% of emissions from just 20% of citizens.

Impose a limit on the per-capita carbon footprint of the top 10% of global emitters, equivalent to that of an average European citizen, and global emissions could be reduced by one third in a matter of a year or two.

Ignoring this huge inequality in emissions, the IPCC chooses instead to constrain its policy advice to fit neatly within the current economic model.

This includes, significant reliance on removal of carbon dioxide from the atmosphere much later in the century, when today’s senior scientists and policy makers will be either retired or dead.

Conjuring up such futuristic ‘negative emission technologies’ to help achieve the virtually impossible 1.5°C target is perhaps understandable, but such inter-generational buck-passing also dominates the IPCC’s 2°C advice.

To genuinely reduce emissions in line with 2°C of warming requires a transformation in the productive capacity of society, reminiscent of the Marshall Plan.

The labor and resources used to furnish the high-carbon lifestyles of the top 20% will need to shift rapidly to deliver a fully decarbonized energy system.

No more second or very large homes, SUVs, business and first-class flights, or very high levels of consumption. Instead, our economy should be building new zero-energy houses, retrofitting existing homes, huge expansion of public transport, and a 4-fold increase in (zero-carbon) electrification.

The Paris Agreement notes how it will take a little longer for poorer countries to fully decarbonize, raising the bar still further for the UK, USA and other wealthy nations.

Even for 2°C the maths points to such nations moving to zero-carbon energy by 2035-2040, with poorer nations following suit a decade later. For 1.5°C, such ‘real’ 2°C mitigation will need to be complemented with planetary scale negative emissions.

Whilst the IPCC’s 1.5°C report rightly emphasizes the urgent need to research these speculative technologies, it continues to run scared of the economic elephant dominating the room.

Until the IPCC (and society more generally) are prepared to acknowledge the huge asymmetry in consumption and hence emissions, temperatures will continue to rise beyond 1.5 and 2°C – bequeathing future generations the climate chaos of 3°C, 4°C or even higher.

• Prof Kevin Anderson is professor of energy and climate change in the School of Mechanical, Aerospace and Civil Engineering at The University of Manchester.



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Distributed nuclear mini-reactors

SUBHEAD: Energy Department teams up with Bill Gates to move mini-nuclear plants into your neighborhood.

By John Siciliano on 23 August 2018 for Washington Examiner -
(https://www.washingtonexaminer.com/policy/energy/energy-department-teams-up-with-bill-gates-to-move-mini-nuclear-plants-to-market)


Image above: Bullshit Alert! Is this what TerraPower showed the Energy Department to get their 2016 $40 million go ahead money. On the TerraPower website this image is labeled "first phase of system-level simulator". To me it looks like somebody closed the windowblinds,  added a soft-warm spotlight on the wall, and found an unemployed busdriver to sit in as a "nuclear engineer" working a touch screen that was ganged with two LCD flat displays for promo purposes.  From (http://terrapower.com/technologies/progress).

The Energy Department is participating in major push with electric utility Southern and a company founded by Microsoft founder Bill Gates to develop small nuclear power reactors that are less expensive and more efficient than their much larger cousins.

“Molten salt reactors are getting a reboot,” the Energy Department tweeted late Wednesday, offering a schematic of a battery-like power plant module that “could power America’s energy.”

On Thursday, the nuclear industry showed its support for the effort. The new nuclear reactors “could be the energy systems of the future” as companies like TerraPower, backed by Gates, are working to build design and build them, the Nuclear Energy Institute tweeted.

The Department of Energy linked to a detailed description of how its Oak Ridge National Laboratory and other federal labs are teaming up with Southern Company, a big coal utility with several nuclear plants, and Gates’ TerraPower to test and develop a type of reactor that uses liquefied sodium “as both coolant and fuel.”


Image above: Old wrinkled billionaire monopolist, Bill Gates, trying to use a nuclear magic wand to save capitalism from energy and resource depletion. From original article.

These liquid-metal reactors are sometimes referred to as nuclear batteries because they are small, self-contained units, which theoretically can be deployed anywhere, although the version being tested at Oak Ridge appears to be one requiring a permanent structure and housing.

TerraPower was awarded a $40 million award by the Energy Department in 2016 to pursue the project.

Almost 60 years after the first designs for this type of reactor were unveiled, several companies are now starting to develop them as “energy systems of the future,” the agency explained.

The Department of Energy has so far invested over $28 million in cost-shared funds for the project to identify and test materials used in the reactor.

Southern Company and TerraPower are currently in the early design phase of testing, supported by Oak Ridge, Idaho National Laboratory, Vanderbilt University and the Electric Power Research Institute, a utility industry-funded research group, to assess the viability of liquid-sodium reactor’s for commercial use.

The companies expect to begin testing at a $20 million test facility in 2019, which will help validate the reactor’s safety systems for license certification by the Nuclear Regulatory Commission.

After testing, Southern Company and TerraPower plan to develop and license a test reactor before developing a 1,100-megawatt prototype by 2030.

See also more news of the collapse of the nuclear energy industry:
Ea O Ka Aina: Tepco Fukushima ice Wall Failing 3/8/18
Ea O Ka Aina: Fukushima Coverup 11/14/17
Ea O Ka Aina: Fukushima Hot particle update 7/27/17
Ea O Ka Aina: E-Fukushima bosses on trial 6/25/17
Ea O Ka Aina: Tepco plan to dump tainted water 7/14/17
Ea O Ka Aina: Stop Fukushima as Olympic venue 5/10/17
Ea O Ka Aina: Continuing Fukushima danger 4/14/17
Ea O Ka Aina: Continuing Fukushima danger 4/14/17
Ea O Ka Aina: Stop Fukushima as Olympic venue 4/8/17 
Ea O Ka Aina: Fukushima worse than ever 2/5/17
Ea O Ka Aina: Fukushima radiation on West Coast 1/13/17
Ea O Ka Aina: Fukushima cleanup cost to double 12/9/16
Ea O Ka Aina: Tokyo damaged by nuclear pellet rain 9/24/16
Ea O Ka Aina: Nuclear Power and Climate Failure 8/24/16
Ea O Ka Aina: High radioactivity in Tokyo 8/22/16
Ea O Ka Aina: Nuclear Blinders 8/18/16
Ea O Ka Aina: Fukushima and Chernobyl 5/29/16
Ea O Ka Aina: Fukushima radiation damages Japan 4/14/16
Ea O Ka Aina: Fukushima's Nuclear Nightmare 3/13/16
Ea O Ka Aina: Fifth Fukushima Anniversary 3/11/16
Green Road Jounral: Balls filled with Uranium, Plutonium 2/19/16
Ea O Ka Aina: Fukushima impacts are ongoing 11/8/15
Ea O Ka Aina: Petroleum and Nuclear Coverups 10/21/15
Ea O Ka Aina: Fukushima Radiation Contamination 10/13/15
Ea O Ka Aina: Radioactive floods damage Japan 9/22/15
Ea O Ka Aina: Fir trees damaged by Fukushima 8/30/15
Ea O Ka Aina: Japan restarts a nuclear plant 8/11/15
Ea O Ka Aina: Fukushima disaster will continue 7/21/15
Ea O Ka Aina: Too many fish in the sea? 6/22/15
Ea O Ka Aina: Fukushima prefecture uninhabitable 6/6/15
Ea O Ka Aina: In case you've forgotten Fukushima 5/27/15
Ea O Ka Aina: Radiation damages top predator bird 4/24/15
Ea O Ka Aina: Fukshima die-offs occurring 4/17/15
Ea O Ka Aina: Fukushima Impact Update 4/13/15
Ea O Ka Aina: Fukushima - the end of atomic power 3/13/15
Ea O Ka Aina: Where is the Fukushima Data? 2/21/15
Ea O Ka Aina: Fuku-Undo 2/4/15
Ea O Ka Aina: Fukushima MOX fuel crossed Pacific 2/4/15
Ea O Ka Aina: Fukushima worst human disaster 1/26/15
Ea O Ka Aina: Japan to kill Pacific Ocean 1/23/15
Ea O Ka Aina: Japan's Environmental Catastrophe 8/25/14
ENE News: Nuclear fuel found 15 miles from Tokyo 8/10/14
Ea O Ka Aina: Earthday TPP Fukushima RIMPAC 4/22/14
Ea O Ka Aina: Fukushima Daiichi hot particles 5/30/14
Ea O Ka Aina: Japanese radiation denial 5/12/14
Ea O Ka Aina: Entomb Fukushima Daiichi now 4/6/14
Ea O Ka Aina: Fukushima Disaster 3 Years Old 4/3/14
Ea O Ka Aina: Tsunami, Fukushima and Kauai 3/9/14
Ea O Ka Aina: Japanese contamination 2/16/14
Ea O Ka Aina: Bill for Fukushima monitoring 2/9/14
Ea O Ka Aina: Tepco under reporting of radiation 2/9/14
Ea O Ka Aina: Fukushima Fallout in Alaska 1/25/14
Ea O Ka Aina: Fukushima engineer against nukes 1/17/14
Ea O Ka Aina: California to monitor ocean radiation 1/14/14
Ea O Ka Aina: Demystifying Fukushima Reactor #3 1/1/14
Ea O Ka Aina: US & Japan know criticality brewing 12/29/13
Ea O Ka Aina: Fukushima Forever 12/17/13
Ea O Ka Aina: Brief radiation spike on Kauai 12/27/13
Ea O Ka Aina: USS Ronald Reagan & Fukushima 12/15/13
Ea O Ka Aina: Fukushima Pacific Impact 12/11/13
Ea O Ka Aina: Berkeley and Fukushima health risks 12/10/13
Ea O Ka Aina: Madness engulfs Japan 12/4/13
Ea O Ka Aina: Edo Japan and Fukushima Recovery 11/30/13
Ea O Ka Aina: Reaction to Fukushima is Fascism 11/30/13
Ea O Ka Aina: Radioisotopes in the Northern Pacific 11/22/13
Ea O Ka Aina: Fukushima cleanup in critical phase 11/18/13
Ea O Ka Aina: Fukushima fuel removal to start 11/14/13
Ea O Ka Aina: Fukushima, What me worry? 11/13/13
Ea O Ka Aina: Remove other Fukushina fuel 10/29/13
Ea O Ka Aina: End to Japanese Nuclear Power? 10/3/13
Ea O Ka Aina: Fukushima & Poisoned Fish 10/3/13
Ea O Ka Aina: Fuel Danger at Fukushima 9/27/13
Ea O Ka Aina: Reactor #4 Spent Fuel Pool 9/16/13
Ea O Ka Aina: Fukushima is Not Going Away 9/9/13
Ea O Ka Aina: X-Men like Ice Wall for Fukushima 9/3/13
Ea O Ka Aina: Fukushima House of Horrors 8/21/13
Ea O Ka Aina: Fukushima Apocalypse 8/21/13
Ea O Ka Aina: Fukushima Radioactive Dust 8/20/13
Ea O Ka Aina: Cocooning Fukushima Daiichi 8/16/13
Ea O Ka Aina: Fukushima radiation coverup 8/12/13
Ea O Ka Aina: Leakage at Fukushima an emergency 8/5/13
Ea O Ka Aina: Fukushima burns on and on 7/26/13
Ea O Ka Aina: What the Fukashima? 7/24/13
Ea O Ka Aina: Fukushima Spiking 7/15/13
Ea O Ka Aina: G20 Agenda Item #1 - Fix Fukushima 7/7/13
Ea O Ka Aina: Fukushima and hypothyroid in Hawaii 4/9/13
Ea O Ka Aina: Japan to release radioactive water 2/8/13
Ea O Ka Aina: Fukushima as Roshoman 1/14/13
Ea O Ka Aina: Fukushia Radiation Report 10/24/12
Ea O Ka Aina: Fukushima Fallout 9/14/12
Ea O Ka Aina: Fukushima Unit 4 Danger 7/22/12
Ea O Ka Aina: Fukushima denial & extinction ethics 5/14/12
Ea O Ka Aina: Fukushima worse than Chernobyl 4/24/12
Ea O Ka Aina: Fukushima dangers continue 4/22/12
Ea O Ka Aina: Fukushima children condemned 3/8/12
Ea O Ka Aina: Fukushima fights chain reaction 2/7/12
Ea O Ka Aina: Tepco faking Fukushima fix 12/24/11
Ea O Ka Aina: The Non Battle for Fukushima 11/10/11
Ea O Ka Aina: Fukushima Debris nears Midway 10/14/11
Ea O Ka Aina: Fukushima Radiation Danger 7/10/11
Ea O Ka Aina: Fukushima Abandoned 9/28/11
Ea O Ka Aina: Deadly Radiation at Fukushima 8/3/11
Ea O Ka Aina: Fukushima poisons Japanese food 7/25/11
Ea O Ka Aina: Black Rain in Japan 7/22/11
Ea O Ka Aina: UK PR downplays Fukushima 7/1/11
Ea O Ka Aina: Fukushima #2 & #3 meltdown 5/17/11
Ea O Ka Aina: Fukushima sustained chain reaction 5/3/11
Ea O Ka Aina: Ocean Radioactivity in Fukushima 4/16/11
Ea O Ka Aina: Japan raises nuclear disaster level 4/12/11
Ea O Ka Aina: Fukushima No Go Zone Expanding 4/11/11
Ea O Ka Aina: Fukushima to be Decommissioned 4/8/11
Ea O Ka Aina: Fukushima Poisons Fish 4/6/11
Ea O Ka Aina: Learning from Fukushima 4/4/11
Ea O Ka Aina: Fukushima Leak goes Unplugged 4/3/11
Ea O Ka Aina: Stick a fork in it - It's done! 4/2/11
Ea O Ka Aina: Fukushima reactors reach criticality 3/31/11
Ea O Ka Aina: Fukushima Non-Containment 3/30/11
Ea O Ka Aina: Fukushima Meltdown 3/29/11
Ea O Ka Aina: Fukushima Water Blessing & Curse 3/28/11 
 
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How much energy do we need?

SUBHEAD: A reduction of 75% in energy use could stay within the carrying capacity of the planet.

By Kris De Decker on 8 January 2018 in Low Tech Magazine -
(http://www.lowtechmagazine.com/2018/01/how-much-energy-do-we-need.html)


Image above: John Marshall is 50 years old and live on the beach in San Jose, California. He was once a cell phone engineer. From original article.

Because energy fuels both human development and environmental damage, policies that encourage energy demand reduction can run counter to policies for alleviating poverty, and the other way around. Achieving both objectives can only happen if energy use is spread more equally across societies.

However, while it’s widely acknowledged that part of the global population is living in ‘energy poverty’, there’s little attention given to the opposite condition, namely ‘energy excess’ or ‘energy decadence’. Researchers have calculated minimum levels of energy use needed to live a decent life, but what about maximum levels?

 Energy Use Per Capita

Humanity needs to reduce its energy use radically if we are to avoid dangerous climate change, the exhaustion of non-renewable resources, and the destruction of the natural environment upon which our survival depends. [1]

Targets for reductions in carbon emissions and energy use are usually framed in terms of national and international percentage reductions, but the energy use per head of the human population varies enormously between and within countries, no matter how it is calculated. [2]

If we divide total primary energy use per country by population, we see that the average North American uses more than twice the energy of the average European (6,881 kgoe versus 3,207 kgoe, meaning kilograms of oil equivalent).

Within Europe, the average Norwegian (5,818 kgoe) uses almost three times more energy than the average Greek (2,182 kgoe).

The latter uses three to five times more energy than the average Angolan (545 kgoe), Cambodian (417 kgoe) or Nicaraguan (609 kgoe), who uses two to three times the energy of the average Bangladeshi (222 kgoe). [3]
 
These figures include not only the energy used directly in households, but also energy used in transportation, manufacturing, power production and other sectors. Such a calculation makes more sense than looking at household energy consumption alone, because people consume much more energy outside their homes, for example through the products that they buy. [4]

Average energy use per capita 2014 LTM
Image above: Chart of per capita energy consumption in the equivalent of kilograms of oil. For North America the average consumption per person is over 2,000 gallons of petroleum oil. From original article.

Such a 'production-based' calculation is not perfect, because countries with high energy use per capita often import a lot of manufactured goods from countries with lower energy use per capita. The energy used in the production of these goods is attributed to the exporting countries – meaning that the energy use per capita in the most ‘developed’ countries is an underestimation.

Finding out about the distribution of energy use within countries requires data with higher spatial resolution. For example, an analysis of variations in household energy consumption (electricity + gas) and energy use in private transportation in the UK shows that the average energy use per capita can differ fivefold depending on the area. [2]

Taking into account both differences between and within countries, as well as the outsourcing of manufacturing (a ‘consumption-based’ calculation), the highest energy users worldwide can contribute 1,000 times as much carbon emissions as the lowest energy users. [5]

Inequality not only concerns the quantity of energy, but also its quality. People in industrialized countries have access to a reliable, clean and (seemingly) endless supply of electricity and gas.

On the other hand, two in every five people worldwide (3 billion people) rely on wood, charcoal or animal waste to cook their food, and 1.5 billion of them don’t have electric lighting. [6]

These fuels cause indoor air pollution, and can be time- and labour-intensive to obtain. If modern fuels are available in these countries, they’re often expensive and/or less reliable.

Beyond Energy Poverty: Energy Decadence

It’s now widely acknowledged that these 3 billion people in the developing world are living in ‘energy poverty’. [7][8]

In 2011, the United Nations and the World Bank launched the Sustainable Energy for All (SE4ALL) initiative, which aims to “ensure universal access to modern energy services” by 2030. Energy poverty has also gained attention in developed countries, where it is mainly focused on inadequate space heating.

A 2015 study found that up to 54 million Europeans are not able to adequately heat their homes in winter. [9]

The European Commission launched the Energy Poverty Observatory in 2017, which will conduct research and provide guidelines to national governments for setting up measures to address fuel poverty. [8]

Bringing the rest of the world up to the living standards and energy use of rich countries is not compatible with the environmental problems we face.

However, while it’s recognized that part of the global population is using not enough energy, there is not the same discussion of people who are using too much energy. [2] [10] [11]

Nevertheless, solving the tension between demand reduction and energy poverty can only happen if those who use ‘too much’ reduce their energy use. Bringing the rest of the world up to the living standards and energy use of rich countries – the implicit aim of ‘human development’ – would solve the problem of inequality, but it’s not compatible with the environmental problems we face.


Image above: Most families living in rural off-grid areas of Africa use dim kerosene lamps to light their homes at night. Even a modest solar PV panel can provide enough light for socialization and doing school homework. From original article.

Based on the figures given above, if every human on Earth would use as much energy as the average Western European or North American, total world energy use and carbon emissions would be at least two to four times higher than they are today. This is an underestimation, because to achieve the same living standards developing countries first need to build an infrastructure – roads, electricity grids, et cetera – to make this possible, which also requires a lot of energy. [12]

Consequently, whilst much work has been done around fuel poverty, there is a parallel debate to be had about ‘energy decadence’ or ‘energy excess’. [2]

The quest for ‘energy sufficiency’ – a level of energy use that is both fair and sustainable – should involve not only ‘floors’ (enough for a necessary purpose) but also ‘ceilings’ (too much for safety and welfare, in the short or long term). [13]

Otherwise, we would be mortgaging the health of future generations to realize development gains in the present. [14]

Calculating Energy Floors and Ceilings

How do we define energy decadence? How much is ‘too much’ energy use? To a large extent, we can build upon decades of research into energy poverty, which has measured the components of a minimum acceptable standard of living. [14]

For example, the Millenium Project of the UN Development Program establishes a minimum level of 500 kgoe per person per year – an amount of energy that is almost four times below the world average. [15]

Some researchers have addressed energy decadence in a similar way, calculating a maximum acceptable standard of living. For example, the Swiss Federal Institute of Technology proposed the 2,000 watt society, which implies a worldwide energy use per capita of per 1,500 kgoe per year, while the Global Commons Institute’s Contraction and Convergence proposal limits energy use to 1,255 kgoe per person per year. [10][13][16]

These levels of energy use per capita correspond to a reduction of 20-35% below the world average today.

Because energy poverty research only investigates ‘floors’ and not ‘ceilings’ of energy use, minimum energy levels are calculated from the bottom-up. Researchers investigate how much energy is required to live a decent life, based on a set of goods and services that are considered essential.

On the other hand, maximum energy levels – above which energy use is considered to be excessive and unsustainable – are calculated from the top down. Researchers determine a ‘safe’ level of global energy use based on some indicator of the carrying capacity of the planet – such as a level of carbon emissions that is thought to keep global warming within certain limits – and divide it by the world population.

Between the upper boundary set by the carrying capacity of the planet, and a lower boundary set by decent levels of wellbeing for all lies a band of sustainable energy use, situated somewhere between energy poverty and energy decadence. [14]

These boundaries not only imply that the rich lower their energy use, but also that the poor don’t increase their energy use too much. However, there is no guarantee that the maximum levels are in fact higher than the minimum levels.

Between the upper boundary set by the carrying capacity of the planet, and a lower boundary set by decent levels of wellbeing for all lies a band of sustainable energy use.

When a minimum level of energy use is calculated from the bottom-up, it remains to be seen if this level can be maintained without destroying the environment. On the other hand, if a maximum level of energy use per capita is calculated from the top down, it remains to be seen if this ‘safe’ level of energy use is sufficient to live a decent life. If the ‘floor’ is higher than the ‘ceiling’, the conclusion would be that sustainable wellbeing for all is simply impossible.

To make matters worse, defining minimum and maximum levels is fraught with difficulty. On the one hand, when calculating from the top down, there’s no agreement about the carrying capacity of the planet, whether it concerns a safe concentration of carbon in the atmosphere, the remaining fossil fuel reserves, the measurements of ecological damage, or the impact of renewable energy, advances in energy efficiency, and population growth.

On the other hand, for those taking a bottom-up approach, defining what constitutes a ‘decent’ life is just as debatable.

Needs and Wants

The minimum and maximum levels of energy use mentioned above are meant to be universal: every world citizen is entitled to the same amount of energy. However, although distributing energy use equally across the global population may sound fair, in fact the opposite is true.

The amount of energy that people ‘need’ is not only up to them. It also depends on the climate (people living in cold climates will require more energy for heating than those living in warm climates), the culture (the use of air conditioning in the US versus the siesta in Southern Europe), and the infrastructure (cities that lack public transport and cycling facilities force people into cars).

Differences in energy efficiency can also have a significant impact on the “need” for energy. For example, a traditional three-stone cooking fire is less energy efficient than a modern gas cooking stove, meaning that the use of the latter requires less energy to cook a similar meal.

It’s not only the appliances that determine how much energy is needed, but also the infrastructure: if electricity production and transmission have relatively poor efficiency, people need more primary energy, even if they use the same amount of electricity at home.


Image above: It does not take a great deal of money or technical skill to transform the most isolated places with independent of grid electricity. From original article.

To account for all these differences, most researchers approach the diagnosis of energy poverty by focusing on ‘energy services’, not on a particular level of energy use. [17]

People do not demand energy or fuel perse – what they need are the services that energy provides.

For example, when it comes to lighting, people do not need a particular amount of energy but an adequate level of light depending on what they are doing.

An example of this service-based approach is NGO Practical Action’s Total Energy Access (TEA) indicator, which was launched in 2010. [17][18]

The TEA measures households in developing countries against prescribed minimum services standards for lighting, cooking and water heating, space heating, space and food cooling, and information and communication services.

For example, the minimum level for lighting in households is 300 lumens, and Practical Action provides similar standards for other energy services, not only in households but also in work environments and community buildings.

Needs are universal, objective, non-substitutable, cross-generational, and satiable. Wants are subjective, evolving over time, individual, substitutable and insatiable.


Some energy poverty indicators go one step further still. They don’t specify energy services, but basic human needs or capabilities (depending on the theory). In these modes, basic needs or capabilities are considered to be universal, but the means to achieve them are considered geographically and culturally specific. [10] [17]

The focus of these needs-based indicators is on measuring the conditions of human well-being, rather than on specifying the requirements for achieving these outcomes. [19]

 Examples of human basic needs are clean water and nutrition, shelter, thermal comfort, a non-threatening environment, significant relationships, education and healthcare.

Basic needs are considered to be universal, objective, non-substitutable (for example, insufficient food intake cannot be solved by increasing dwelling space, or the other way around), cross-generational (the basic needs of future generations of humans will be the same as those of present generations), and satiable (the contribution of water, calories, or dwelling space to basic needs can be satiated).

This means that thresholds can be conceived where serious harm is avoided. ‘Needs’ can be distinguished from ‘wants’, which are subjective, evolving over time, individual, substitutable and insatiable.

Focusing on basic needs in this way makes it possible to distinguish between ‘necessities’ and ‘luxuries’, and to argue that human needs, present and future, trump present and future ‘wants’. [14][17]

Change over Time: Increasing Dependency on Energy

Focusing on energy services or basic needs can help to specify maximum levels of energy use. Instead of defining minimum energy service levels (such as 300 lumens of light per household), we could define maximum energy services levels (say 2,000 lumens of light per household).

These energy service levels could then be combined to calculate maximum energy use levels per capita or household. However, these would be valid only in specific geographical and cultural contexts, such as countries, cities, or neighborhoods – and not universally applicable. Likewise, we could define basic needs and then calculate the energy that is required to meet them in a specific context.

However, the focus on energy services or basic needs also reveals a fundamental problem. If the goods and services necessary for a decent life free from poverty are seen not as universally applicable, but as relative to the prevailing standards and customs of a particular society, it becomes clear that such standards evolve over time as technology and customary ways of life change. [11]

Change over time, especially since the twentieth century, reveals an escalation in conventions and standards that result in increasing energy consumption. The ‘need satisfiers’ have become more and more energy-intensive, which has made meeting basic needs as problematic as fulfilling ‘wants’.

Energy poverty research in industrial countries shows that the minimum energy level required to meet basic needs is constantly on the rise. [11][20][21]

What is sufficient today is not necessarily sufficient tomorrow. For example, several consumer goods which did not exist in the 1980s, such as mobile phones, personal computers, and internet access, were seen as absolute necessities by 40-41% of the UK public in 2012. [20]
These days in the industrial world, even the energy poor are living above the carrying capacity of the planet.
Other technologies that are now considered to be minimal requirements have gone through a similar evolution. For example, central heating and daily hot showers are only a few decades old, but these technologies are now considered to be an essential need by a majority of people in industrialised countries. [22]

In fact, these days in the industrial world, even the energy poor are living above the carrying capacity of the planet.

For example, if the entire UK population were to live according to the minimum energy budget that has been determined in workshops with members of the public, then (consumption-based) emissions per capita would only decrease from 11.8 to 7.3 tonnes per person, while the UN Development Program’s target to limit the increase in average world temperature is less than two tonnes of carbon per person per year. [14]

In short, the ‘floor’ is three times higher than the ‘ceiling’.

Challenging Needs and Wants

“By equating what is ‘required’ with what is ‘normal’”, write UK energy poverty researchers, “we actively support escalating expectations of need, which runs counter to objectives like those of reducing energy demand… To achieve demand reduction entails challenging embedded norms rather than following them.” [11]

In other words, we can only solve energy poverty and energy decadence if we manage to decouple human need satisfaction from energy intensive ‘need satisfiers’. [21]

One way to do that is by increasing energy efficiency.

In a 1985 paper called Basic needs and much more with one kilowatt per capita, researchers argue that the amount of energy needed to avoid energy poverty will decline thanks to continuing improvements in energy efficiency – from 750 kgoe per capita per year in 1985 to only 570 kgoe in 2030. [23]

In reality, this is not what is happening, because efficiency gains are continually matched by more energy-intensive ways of life. However, if this trend could be halted or even reversed, advances in energy efficiency would allow us to live increasingly low energy lives.

For example, to produce the 300 lumens that Practical Action considers the minimum level for lighting, a LED-light requires six times less electricity than an incandescent light bulb.

More importantly, basic needs can be met with different means, and the relative necessity of some energy services could and should be questioned. This approach can be labeled ‘sufficiency’.

Energy services could be reduced (smaller TVs or lighter and slower cars, or less TV watching and car driving) or replaced by less energy-intensive ones (using a bicycle instead of a car, buying more fresh instead of frozen food, playing boardgames instead of watching television).

Substitution can also involve community services. In principle, public service delivery could bring economies of scale and thus reduce the energy involved in providing many household services: public transport, public bathing houses, community kitchens, laundrettes, libraries, internet cafés, public telephone boxes, and home delivery services are just some examples. [24] [25]
 
Combining sufficiency with efficiency measures, German researchers calculated that the typical electricity use of a two-person household could be lowered by 75%, without reverting to drastic lifestyle changes such as washing clothes by hand or generating power with excercise machines. [25]

Although this only concerns a part of total energy demand, reducing electricity use in the household also leads to reductions in energy use for manufacturing and transportation.

If we assume that similar reductions are possible in other domains, then the German households considered here could do with roughly 800 kgoe per capita per year, four times below the average energy use per head in Europe.

This suggests that a modern life is compatible with much lower energy demand, at least when we assume that a reduction of 75% in energy use would be enough to stay within the carrying capacity of the planet.

This article was originally written for The DEMAND Centre.



References:

[1] Encouraging renewable energy sources alone cannot reduce carbon emissions, for two reasons. First, energy demand rises faster than the share of renewable energy, meaning that solar and wind power plants are not replacing fossil fuels, but accommodating part of a growing demand for energy. Secondly, renewable energy systems are highly dependent on fossil fuels for their manufacture, especially when we count on an infrastructure that aims to match supply to demand at all times. Energy efficiency is not getting us anywhere either, because advances in more efficient technology often result in new or more energy-intensive products and services, and because energy efficiency makes unsustainable practices non-negotiable.

[2] Chatterton, Tim, et al. "Energy justice? A spatial analysis of variations in household direct energy consumption in the UK." eceee, 2015. http://eprints.uwe.ac.uk/28337/1/Chatterton%20Barnes%20Yeboah%20Anable%202015%20Energy%20Justice%20-%20ECEEE%20Conference%20Paper.pdf

[3] Energy use (kilogram of oil equivalent per capita), 1960-2014. World Bank. http://data.worldbank.org/indicator/EG.USE.PCAP.KG.OE?locations=BD-GR-NL&year_low_desc=true

[4] Consumption of energy, Eurostat, 2017. http://ec.europa.eu/eurostat/statistics-explained/index.php/Consumption_of_energy

[5] Piketty, Thomas. "Carbon and inequality: from Kyoto to Paris." Trends in the Global Inequality of Carbon Emissions (1998-2013) and Prospects for An Equitable Adaptation Fund. Paris: Paris School of Economics (2015). http://www.ledevoir.com/documents/pdf/chancelpiketty2015.pdf

[6] Poor people’s energy outlook 2010, Practical Action. https://policy.practicalaction.org/policy-themes/energy/poor-peoples-energy-outlook/poor-peoples-energy-outlook-2010. For later versions, see: https://policy.practicalaction.org/policy-themes/energy/poor-peoples-energy-outlook.

[7] Sustainable Energy For All, United Nations & World Bank. http://www.se4all.org/

[8] Thomson, Harriet, Stefan Bouzarovski, and Carolyn Snell. "Rethinking the measurement of energy poverty in Europe: A critical analysis of indicators and data." Indoor and Built Environment (2017): 1420326X17699260. http://journals.sagepub.com/doi/full/10.1177/1420326X17699260

[9] Team, Authoring, and Claire Baffert. "Energy poverty and vulnerable consumers in the energy sector across the EU: analysis of policies and measures." Policy 2 (2015). https://ec.europa.eu/energy/en/news/energy-poverty-may-affect-nearly-11-eu-population

[10] Steinberger, Julia K., and J. Timmons Roberts. "From constraint to sufficiency: The decoupling of energy and carbon from human needs, 1975–2005." Ecological Economics 70.2 (2010): 425-433. http://julias.promessage.com/Projects/Articles/EE_SteinbergerRoberts_2010_DecouplingEnergyCarbonHumanNeeds_v2.pdf

[11] Walker, Gordon, Neil Simcock, and Rosie Day. "Necessary energy uses and a minimum standard of living in the United Kingdom: energy justice or escalating expectations?." Energy Research & Social Science 18 (2016): 129-138. http://www.sciencedirect.com/science/article/pii/S2214629616300184

[12] Lamb, William F., and Narasimha D. Rao. "Human development in a climate-constrained world: what the past says about the future." Global Environmental Change 33 (2015): 14-22. http://decentlivingenergy.org/publications/Lamb-Rao-HDinClimConstrainedWorld.pdf

[13] Darby, Sarah. "Enough is as good as a feast–sufficiency as policy." Proceedings, European Council for an Energy-Efficient Economy. La Colle sur Loup, 2007. https://pdfs.semanticscholar.org/8e68/c68ace130104ef6fc0f736339ff34b253509.pdf

[14] Gough, Ian. "Heat, Greed and Human Need." Books (2017). http://www.e-elgar.com/shop/heat-greed-and-human-need

[15] Energy for a sustainable future, Report and Recommendations, The Secretary-General’s Advisory Group on Energy and Climate Change (AGECC), 28 April 2010, New York. http://www.un.org/millenniumgoals/pdf/AGECCsummaryreport[1].pdf

[16] Bretschger, Lucas, Roger Ramer, and Florentine Schwark. 2000 Watt Society?." https://www.mtec.ethz.ch/content/dam/ethz/special-interest/mtec/cer-eth/resource-econ-dam/documents/people/lbretschger/Brochure_2kW.pdf

[17] Day, Rosie, Gordon Walker, and Neil Simcock. "Conceptualising energy use and energy poverty using a capabilities framework." Energy Policy 93 (2016): 255-264. http://www.sciencedirect.com/science/article/pii/S0301421516301227

[18] Total Energy Access, Practical Action. https://policy.practicalaction.org/policy-themes/energy/total-energy-access

[19] Rao, Narasimha D., and Jihoon Min. "Decent living standards: material prerequisites for human wellbeing." Social Indicators Research (2017): 1-20. https://link.springer.com/article/10.1007/s11205-017-1650-0

[20] Mack, Joanna, et al. "Attitudes to necessities in the PSE 2012 survey: are minimum standards becoming less generous?." PSE-UK Working Paper Analysis Series 4 (2013). http://poverty.ac.uk/sites/default/files/attachments/PSE%20wp%20analysis%20No.%204%20-%20Attitudes%20to%20necessities%20in%20the%202012%20survey%20(Mack,%20Lansley,%20Nandy,%20Patazis)%20Oct_2013.pdf

[21] Mattioli, Giulio. "Transport needs in a climate-constrained world. A novel framework to reconcile social and environmental sustainability in transport." Energy Research & Social Science 18 (2016): 118-128. http://www.sciencedirect.com/science/article/pii/S2214629616300536

[22] Hand, Martin, Elizabeth Shove, and Dale Southerton. "Explaining showering: A discussion of the material, conventional, and temporal dimensions of practice." Sociological Research Online 10.2 (2005). http://www.socresonline.org.uk/10/2/hand.html

[23] Goldemberg, Jose, et al. "Basic needs and much more with one kilowatt per capita." Ambio (1985): 190-200. https://www.jstor.org/stable/4313148?seq=1#page_scan_tab_contents

 [24] Thomas, Stefan, et al. Energy sufficiency policy: an evolution of energy efficiency policy or radically new approaches?. Wuppertal Institut für Klima, Umwelt, Energie, 2015. https://epub.wupperinst.org/frontdoor/deliver/index/docId/5922/file/5922_Thomas.pdf

[25] Brischke, Lars-Arvid, et al. Energy sufficiency in private households enabled by adequate appliances. Wuppertal Institut für Klima, Umwelt, Energie, 2015. https://epub.wupperinst.org/frontdoor/deliver/index/docId/5932/file/5932_Brischke.pdf

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The worst product ever marketed

SUBHEAD: Eventually we learn what's the good way to do things. Too bad that it is almost always too late.

By Ugo Bardi on 30 July 2017 for Cassandra's Legacy -

(http://cassandralegacy.blogspot.com/2017/07/what-is-worst-product-ever-marketed.html)


Image above: Detail of Bic advertisement celebrating the 40th anniversary of the introduction of the Bic lighter.  From original article.

Greens often exaggerate in inviting people to save energy and be happier by staying in the dark and eating insects. However, it is also true that sometimes wastefulness goes a few notches higher and becomes truly a scandal. It is the case of the ordinary disposable lighter.

Bic alone produces almost a billion lighters per year and has produced some 20 billions of them in the past 30 years. The whole world production is probably of a few billion per year. A good example of a successful product, but is it a good product?

The disposable lighter is surely practical but also, if you think about it, a very bad deal. It contains some 5 cc of butane, that you pay, typically, more than $1. That means around $200 per liter, or $800/gallon.

You wouldn't be happy to pay that kind of money when you refill the tank of your car. And, being powered by a fossil fuel, butane, every time you light up one you add some CO2 to the atmosphere, some of which will stay there for tens of thousands of years.

Then, the disposable lighter doesn't contain just non-renewable fuel but plastics manufactured from fossil fuels and also polluting. Then, it contains metals such as cerium, lanthanum, neodymium, praeseodymium and more.

These metals are classified as "rare earths;" they are not so rare as the name seems to imply, but they are not so common, either. And the lighter is thrown away after use and it will never be recycled. The rare earths it contains will be lost forever.

Is all that enough to qualify disposable lighters as "the worst product ever marketed"? Well, everything can be questioned, but if you line up the characteristics of a bad product as;
  1. uses rare and non-renewable resources, 
  2. is not recycled and not supposed to be recyclable, 
  3. is manufactured on a large scale, 
  4. it has non-polluting and less expensive alternatives, there are few examples other than lighters for which you can tick all the four boxes.
I can hardly think of anything so wasteful to set something on fire, no matter whether you are a professional arsonist or simply an ordinary smoker.

After all, what was so wrong with using the old matches? Matches contain only recyclable materials: wood, paper, phosphorous, sulfur. I can't see anything that can be done with a lighter that cannot be done with a match, except that a lighter can burn steadily for a longer time.

But if your purpose is to light up a cigarette or a kitchen burner, it makes no difference. And, by all means, there is no way that a lighter would cost less than a match, at least if manufactured on a comparable scale.

So, disposable lighters are all an example of how a combination of financial factors and government regulations can push a bad product to dominate the market. It is, after all, what has happened with fossil fuels, still gathering large government subsidies, despite the damage they are doing to all of us.

In the case of lighter vs. matches, the playing field has been made unfavorable to matches from the beginning, because they have been traditionally taxed by governments (also lighters, in some cases, but not always).

Add to that the rapid expansion of the cigarette market during the past decades, with some six billion cigarettes sold worldwide every year, and growing, some large companies saw their chance.

They engaged in the large scale manufacturing of lighters and they crushed the match manufacturers, mainly small companies that couldn't match (indeed!) the financial power of large corporations.

The advertising power, too, played a big role, with the appeal of colored and fashionable items that could also be collected. And it was world domination for the disposable lighter.

Could we reverse this demonic trend? Maybe there are signs of an inversion of the tendency and, not long ago, I saw again courtesy matchboxes appearing in an Italian Hotel.

Maybe it was because finally (in 2015) the Italian government decided to abolish the tax on matches, a good idea that, unfortunately, arrived at least 50 years too late (the French Government did that in 1999).

Whatever the case, it is high time that someone realizes that some ideas, such as disposable lighters, are evil to the bone. And that the mythical "free market" cannot turn evil into good.

But maybe you think that the old matches are passé? In this case, we have technologies for getting rid of the obsolete propane lighters without having to get back to the somewhat primitive matches. For instance, we have spark lighters that use only electricity.

They are a solid state alternative to propane lighters in the same way as photovoltaic energy is a solid state alternative to fossil energy. In the picture, you see one of these super hi-tech lighters in the hands of my daughter, Donata.


Image above: Donata Bardi holds solid state spark lighter.  From original article.

So, eventually, we learn what's the good way to do things. Too bad that it is almost always too late.

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Our Obsolescent Economy

SUBHEAD: The cost is measured in  eating disorders, depression, social conflict, and  addiction.

By Steve Gorelick on 12 July 2017 in Local Futures  -
(http://www.localfutures.org/our-obsolescent-economy/)


Image above: A Sea of Phones photograph. Photo by Sascha Pohflepp. From original article.

A friend of mine from India tells a story about driving an old Volkswagen beetle from California to Virginia during his first year in the United States. In a freak ice storm in Texas he skidded off the road, leaving his car with a cracked windshield and badly dented doors and fenders.

When he reached Virginia he took the car to a body shop for a repair estimate. The proprietor took one look at it and said, “it’s totaled.” My Indian friend was bewildered: “How can it be totaled? I just drove it from Texas!”

My friend’s confusion was understandable. While “totaled” sounds like a mechanical term, it’s actually an economic one: if the cost of repairs is more than the car will be worth afterwards, the only economically ‘rational’ choice is to drive it to the junkyard and buy another one.

In the ‘throwaway societies’ of the industrialized world, this is an increasingly common scenario: the cost of repairing faulty stereos, appliances, power tools, and high-tech devices often exceeds the price of buying new.

Among the long-term results are growing piles of e-waste, overflowing landfills, and the squandering of resources and energy. It’s one reason that the average American generates over 70% more solid waste today than in 1960.[1]

And e-waste – the most toxic component of household detritus – is growing almost 7 times faster than other forms of waste. Despite recycling efforts, an estimated 140 million cell phones – containing $60 million worth of precious metals and a host of toxic materials – are dumped in US landfills annually.[2]

Along with these environmental costs, there are also economic impacts. Not so long ago, most American towns had shoe repair businesses, jewelers who fixed watches and clocks, tailors who mended and altered clothes, and ‘fixit’ businesses that refurbished toasters, TVs, radios, and dozens of other household appliances.

Today, most of these businesses are gone. “It’s a dying trade,” said the owner of a New Hampshire appliance repair shop. “Lower-end appliances which you can buy for $200 to $300 are basically throwaway appliances.”[3]

The story is similar for other repair trades: in the 1940s, for example, the US was home to about 60,000 shoe repair businesses, a number that has dwindled to less than one-tenth as many today.[4]

One reason for this trend is globalization. Corporations have relocated their manufacturing operations to low-wage countries, making goods artificially cheap when sold in higher-wage countries. When those goods need to be repaired, they can’t be sent back to China or Bangladesh – they have to be fixed where wages are higher, and repairs are therefore more expensive.

My friend was confused about the status of his car because the opposite situation holds in India: labor is cheap and imported goods expensive, and no one would dream of junking a car that could be fixed.

It’s tempting to write off the decline of repair in the West as collateral damage – just another unintended cost of globalization – but the evidence suggests that it’s actually an intended consequence. To see why, it’s helpful to look at the particular needs of capital in the global growth economy – needs that led to the creation of the consumer culture just over a century ago.

When the first Model T rolled off Henry Ford’s assembly line in 1910, industrialists understood that the technique could be applied not just to cars, but to almost any manufactured good, making mass production possible on a previously unimaginable scale. The profit potential was almost limitless, but there was a catch: there was no point producing millions of items – no matter how cheaply – if there weren’t enough buyers for them.

And in the early part of the 20th century, the majority of the population – working class, rural, and diverse – had little disposable income, a wide range of tastes, and values that stressed frugality and self-reliance.

The market for manufactured goods was largely limited to the middle and upper classes, groups too small to absorb the output of full throttle mass production.

Advertising was the first means by which industry sought to scale up consumption to match the tremendous leaps in production. Although simple advertisements had been around for generations, they were hardly more sophisticated than classified ads today.

Borrowing from the insights of Freud, the new advertising focused less on the product itself than on the vanity and insecurities of potential customers. As historian Stuart Ewen points out, advertising helped to replace long-standing American values stressing thrift with new norms based on conspicuous consumption.

Advertising, now national in scope, also helped to erase regional and ethnic differences among America’s diverse local populations, thereby imposing mass tastes suited to mass production.

Through increasingly sophisticated and effective marketing techniques, Ewen says, “excessiveness replaced thrift as a social value”, and entire populations were invested with “a psychic desire to consume.” [5]

In other words, the modern consumer culture was born – not as a response to innate human greed or customer demand, but to the needs of industrial capital.

During the Great Depression, consumption failed to keep pace with production. In a vicious circle, overproduction led to idled factories, workers lost their jobs, and demand for factory output fell further. In this crisis of capitalism, not even clever advertising could stimulate consumption sufficiently to break the cycle.

In 1932, a novel solution was advanced by a real estate broker name Bernard London. His pamphlet, “Ending the Depression through Planned Obsolescence” applauded the consumerist attitudes that advertising created during the 1920s, a time when “the American people did not wait until the last possible bit of use had been extracted from every commodity.

They replaced old articles with new for reasons of fashion and up-to-dateness. They gave up old homes and old automobiles long before they were worn out.” [6]

In order to circumvent the values of thrift and frugality that had resurfaced during the Depression, London argued that the government should “chart the obsolescence of capital and consumption goods at the time of their production… After the allotted time had expired, these things would be legally ‘dead’ and would be controlled by the duly appointed governmental agency and destroyed.”[7]

The need to replace these ‘dead’ products would ensure that demand would forever remain high, and that the public – no matter how thrifty or satisfied with their material lot – would continue to consume.

London’s ideas did not catch on immediately, and the Depression eventually ended when the idle factories were converted to munitions and armaments production for World War II.

But the concept of planned obsolescence did not go away. After the War its biggest champion was industrial designer Brooks Stevens, who saw it not as a government program but as an integral feature of design and marketing.

“Unlike the European approach of the past where they tried to make the very best product and make it last forever,” he said, “the approach in America is one of making the American consumer unhappy with the product he has enjoyed the use of…, and [making him want to] obtain the newest product with the newest possible look.”[8]

Brooks’ strategy was embraced throughout the corporate world, and is still in force today. Coupled with advertising aimed at making consumers feel inadequate and insecure if they don’t have the latest products or currently fashionable clothes, the riddle of matching consumption to ever-increasing production was solved.

The constant replacement of otherwise serviceable goods for no other reason than “up-to-dateness” is most clear at the apex of the garment industry, tellingly known as the “fashion” industry. Thanks to a constant barrage of media and advertising messages, even young children fear being ostracized if they wear clothes that aren’t “cool” enough. Women in particular have been made to feel that they will be undervalued if their clothes aren’t sufficiently trendy. It’s not just advertising that transmits these messages.

One of the storylines in an episode of the 90s sit-com “Seinfeld”, for example, involves a woman who commits the faux pas of wearing the same dress on several occasions, making her the object of much canned laughter.[9]

Obsolescence has been a particularly powerful force in the high-tech world, where the limited lifespan of digital devices is more often the result of “innovation” than malfunction.

With computing power doubling every 18 months for several decades (a phenomenon so reliable it is known as Moore’s Law) digital products quickly become obsolete: as one tech writer put it, “in two years your new smartphone could be little more than a paperweight”.[10]

With marketers bombarding the public with ads claiming that this generation of smartphone is the ultimate in speed and functionality, the typical cell phone user purchases a new phone every 21 months.[11]

Needless to say, this is great for the bottom line of high-tech businesses, but terrible for the environment.

Innovation may be the primary means by which high-tech goods are made obsolete, but manufacturers are not above using other methods. Apple, for example, intentionally makes its products difficult to repair except by Apple itself, in part by refusing to provide repair information about its products. Since the cost of in-house repair often approaches the cost of a new product, Apple is assured of a healthy stream of revenue no matter what the customer decides to do.

Apple has gone even further. In a class-action lawsuit against the company, it was revealed that the company’s iPhone 6 devices were programmed to cease functioning – known as being “bricked” – when users have them repaired at unauthorized (and less expensive) repair shops. “They never disclosed that your phone could be bricked after basic repairs,” said a lawyer for the complainants.

“Apple was going to … force all its consumers to buy new products simply because they went to a repair shop.”[12]

In response to this corporate skulduggery, a number of states have tried to pass “fair repair” laws that would help independent repair shops get the parts and diagnostic tools they need, as well as schematics of how the devices are put together.

One such law has already been passed in Massachusetts to facilitate independent car repair, and farmers in Nebraska are working to pass a similar law for farm equipment.

But except for the Massachusetts law, heavy lobbying from manufacturers – from Apple and IBM to farm equipment giant John Deere – has so far stymied the passage of right-to-repair laws.[13]

From the grassroots, another response has been the rise of non-profit “repair cafés”. The first was organized in Amsterdam in 2009, and today there are more than 1,300 worldwide, each with tools and materials to help people repair clothes, furniture, electrical appliances, bicycles, crockery, toys, and more – along with skilled volunteers who can provide help if needed.[14]

These local initiatives not only strengthen the values of thrift and self-reliance intentionally eroded by consumerism, they help connect people to their community, scale back the use of scarce resources and energy, and reduce the amount of toxic materials dumped in landfills.

At a more systemic level, there’s an urgent need to rein in corporate power by re-regulating trade and finance. Deregulatory ‘free trade’ treaties have given corporations the ability to locate their operations anywhere in the world, contributing to the skewed pricing that makes it cheaper to buy new products than to repair older ones.

These treaties also make it easier for corporations to penetrate not just the economies of the global South, but the psyches of their populations – helping to turn billions of more self-reliant people into insecure consumers greedy for the standardized, mass-produced goods of corporate industry.

The spread of the consumer culture may help global capital meet its need for endless growth, but it will surely destroy the biosphere: our planet cannot possibly sustain 7 billion people consuming at the insane rate we do in the ‘developed’ world – and yet that goal is implicit in the logic of the global economy.

We also need to oppose – with words and deeds – the forces of consumerism in our own communities. The global consumer culture is not only the engine of climate change, species die-off, ocean dead zones, and many other assaults on the biosphere, it ultimately fails to meet real human needs.

The price of the consumer culture is not measured in the cheap commodities that fill our homes and then, all too soon, the nearest landfill.  Its real cost is measured in eating disorders, an epidemic of depression, heightened social conflict, and rising rates of addiction – not just to opioids, but to ‘shopping’, video games, and the internet.

It’s time to envision – and take steps to create – an economy that doesn’t destroy people and the planet just to satisfy the growth imperatives of global capital.

REFEENCES:

[1] EPA Report on the Environment, Municipal Solid Waste, https://cfpub.epa.gov/roe/indicator_pdf.cfm?i=53; Center for Sustainable Systems, “Municipal Solid Waste Factsheet,” http://css.snre.umich.edu/factsheets/municipal-solid-waste-factsheet

[2] National Public Radio, “The Continent that Contributes the Most to E-Waste is…”, January 26, 2017. http://www.npr.org/sections/goatsandsoda/2017/01/26/511612133/the-continent-that-contributes-the-most-to-e-waste-is

[3] “Irreparable Damage”, Washington Times, Jan 9, 2007. http://www.washingtontimes.com/news/2007/jan/9/20070109-121637-4917r/

[4] Morris, Natalie, “Fewer shoe repair shops mean business for those remaining”, Wall Street Journal, March 5, 2012. http://www.sj-r.com/x1644228326/; “Shoe Repair in the US: Market Research Report”, IBIS World, Apr 2017, https://www.ibisworld.com/industry-trends/market-research-reports/other-services-except-public-administration/repair-maintenance/shoe-repair.html

[5] Ewen, Stuart, Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture (New York: McGraw-Hill, 1976).

[6] London, Bernard, 1932, “Ending the Depression Through Planned Obsolescence”. https://upload.wikimedia.org/wikipedia/commons/2/27/London_(1932)_Ending_the_depression_through_planned_obsolescence.pdf

[7] Ibid.

[8]  Pyramids of Waste: The Light Bulb Conspiracy, 2010, a documentary film by Cosima Dannoritzer. Viewed at FilmsforAction.org. http://www.filmsforaction.org/watch/pyramids-of-waste-2010/

[9] Seinfeld, “The Seven”, episode 13, season seven. Aired February 1, 1996.

[10] Walton, Andy, “Life Expectancy of a Smartphone”, Houston Chronicle, http://smallbusiness.chron.com/life-expectancy-smartphone-62979.html

[11] ibid.

[12] Beres, Damon, and Andy Campbell, “Apple is Fighting a Secret War to Keep You from Repairing Your Phone”, Huffington Post, June 9, 2016. http://www.huffingtonpost.com/entry/apple-right-to-repair_us_5755a6b4e4b0ed593f14fdea

[13] Solon, Olivia, “A Right to Repair: Why Nebraska Farmers are Taking on John Deere and Apple”, The Guardian, March 6, 2017, https://www.theguardian.com/environment/2017/mar/06/nebraska-farmers-right-to-repair-john-deere-apple. Beres, Damon, “Big Tech Squashes New York’s ‘Right to Repair’ Bill”, Huffington Post, June 17, 2016. http://www.huffingtonpost.com/entry/apple-right-to-repair_us_5755a6b4e4b0ed593f14fdea

[14] https://repaircafe.org/en/about/

See also:
Ea O Ka Aina: EU Stand Against Crapification 7/6/17
.