Desperate Marketing Ploy

SUBHEAD: A Chinese manufacturer of snowshovels contacts us in Hawaii about their product line.

By Juan Wilson on 12 March 2014 for Island Breath -
(http://islandbreath.blogspot.com/2014/03/desperate-marketing-ploy.html)


Image above: Production line at SnowShovel.com From their website.

This isn't the first time. Over the years we have gotten plenty of unsolicited offers and requests that dome our way. After writing an article  in 2011 on the traditional Chinese wheelbarrow (http://islandbreath.blogspot.com/2012/01/chinese-wheelbarrow.html) there were several inquiries to buy wholesale lots of new wheelbarrows from Island Breath.

As you might know if you have visited this website before, we are based in tropical Hawaii on an outer island, Kauai. We did not experience the recent Polar Vortex many on the mainland of North America did. We also would not find plastic yard tools very sustainable.

Yesterday I received an email that struck me as particularly desperate. It was from a Chinese manufacturer at Snowshovel.com. They mass produce injected molded household plastic yard tools and will custom make (in large quantity) any tool you ask them to. Here's the email.


Dear Sirs,

We are a Chinese manufacturer specializes in producing plastic garden tools, which includes snow shovel, garden rake and tools set,etc.
We have 80 tons to 800 tons plastic injection machines for production, we also have fine grinding, precision CNC mold manufacturing equipment to open the molds based on the customer’s sample and drawing.

We are ISO9001-2008 certified and our products have been exported to many countries and regions, if you are free, pls go to our website:www.cn-snowshovel.com for more information about our company and our products line.

Sincerely hope can do business with you.

Best regards,
Gao Wei

Huaguang Plastic Electric Appliance Co., Ltd.

Address:Room 716, Great Wall Asset Building,
23# Youdian Road, Hangzhou 310006, China.
Tel:0086-571-87011827
Fax:0086-571-87012649
Email:gaowei@hgnb.com.cn
www.cn-snowshovel.com


Their self description on the SnowShovel.com website is:
Business Type:Manufacturer
Main Market:North America, Western Europe, Eastern Europe
Employees:   less than 120 People
Annual Sales:greater than US $1,500,000
Year Established:1987

It would seem looking around their website that this medium size company is operating at under capacity and is looking anywhere for someone to order up a large batch of anything they can run through their injection molding equipment. Do you need 10,000 snowshovels?

Best of luck Gao Wei.


Image above: A photo of a two handled snow shovel that converts to an ice scraper in the product catalog at SnowShovel.com From their website. Available in orange or green.

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