Synthetic Grass Warehouse

SUBHEAD: Your synthetic turf will be made in America and be environmentally friendly too. It's the "Green Thing To Do!"

By Juan Wilson on 1 May 2015 for Island Breath -

Image above: Drought? What drought! An Everlast Turf installation after a light shower at dusk. A promo photo from Synthetic Grass Warehouse. From (

Today is May Day - the celebration at mid-spring of rebirth, youth, life and nature. This morning I read an email from a public relations firm working with an artificial turf supplier that was directed at Californians concerned with global warming, the environment, drought and having an unsightly lawn because Jerry Brown won't let you water your half acre of zoysia or fescue grass.

The solution is simple. Get rid of the high maintenance living grass and replace it with a new and sophisticated version of AstroTurf. You might remember that AstroTurf was engineered after it was found impossible to keep real grass alive under the roof of the "environmentally challenged" Houston Astrodome.

The newer synthetic turfs are not just monochrome kelly green from curb to patio. They show highlights of sun bleaching and a secondary under layer yellowing leaf shoots. Even your friends won't know your wearing a landscaping "Comb Over". Here's the public relations press release I received:

Following a recent call to action by California State Governor Jerry Brown, Anaheim-based Synthetic Grass Warehouse (SGW) announces a partnership with DRIVEN Public Relations to help with drought restoration efforts in California. As residents and businesses search for alternative ways to help reduce their water consumption, the two companies will work together to educate the community on the environmental benefits of synthetic grass.

Synthetic Grass Warehouse is the largest distributor of synthetic grass in North America and the exclusive distributor of Tiger Turf and Everlast Turf, the highest quality and most technologically advanced product on the market today. SGW’s turfs are low maintenance, require absolutely no watering and reduce air pollution making it an environmentally-friendly alternative to natural grass. SGW’s synthetic grass is ideal for homes, businesses, parks, sports fields, putting greens and pet runs. Customers vary from residential home owners to corporate businesses to government organizations.

“Getting the message across on how a simple solution can contribute to the conservation of millions of gallons of water is going to be an important task for us,” said Mike Caudill, President of DRIVEN Public Relations. “This is where our team takes the reins. Our expertise in strategic media relations and reaching the masses allows for an effective and promising fight against the drought. We believe in SGW and we’re confident that their products can help California. Our team is ecstatic to be able to use our expertise to help residents and businesses as best we can.”

DRIVEN Public Relations’ diverse industry specialties in automotive, alternative energy, technology, motorcycle, lifestyle, wine & spirits and consumer product industries, helps to create effective and specialized strategies that resonate with media, clients and consumers. DRIVEN’s dedication in crafting a highly extensive and integrated strategic plan tailored to each client is crucial in strengthening brand awareness and consumer demand.

“We’re really looking forward to teaming up with such an accomplished PR agency. Our goal is to work with DRIVEN Public Relations to spread the word about how we can help with the drought because we’re so passionate about helping our community in this time of need. We’re not just distributors of turf, we’re also a resource center for all things synthetic grass,” said SGW co-owner Victor Lanfranco. “Not many people know about us or the benefits of installing synthetic grass, so we’re lucky to have DRIVEN alongside us to help.”

Synthetic Grass Warehouse has already proven to be the leading innovator in synthetic grass throughout the country. The company was selected to provide an alternative to natural grass to adorn the Las Vegas Strip. The grass seen on the islands down Las Vegas Boulevard are now always green and lush and don’t require any maintenance or watering. It’s SGW’s goal to transform more natural grass areas like the Las Vegas Strip to conserve water and eliminate pollution caused by lawn mowers, trimmers, chemicals, and pesticides.

Over the past 11 years, Anaheim-based Synthetic Grass Warehouse (SGW) has become the nation’s largest distributor of synthetic grass products for landscapes, putting greens, playgrounds and pet applications. The company is the exclusive distributor of Everlast Turf and Tiger Turf, the highest quality and most technologically advanced synthetic grass on the market. With six distribution locations, SGW provides same-day shipping and serves as a resource center for all things synthetic grass.
For more information on Synthetic Grass Warehouse products, visit (

Image above: Diamond Light Fescue artificial lawn by Tiger Express and distributed by Synthetic Grass Warehouse is designed for pets and children. From (

The newer artificial lawns are not simply green plastic outdoor shag carpeting; they are an artificial replacement for real living grass. With a residential installation there is always the problems with independent actions of children and pets. Without sophisticated engineering unauthorized digging, urinating and defecating on the lawn can be a problem. With the proper drainage, substrate, backing, and chemical treatment those problems can be minimized.

If you have pets Synthetic Grass Warehouse's "Tiger Express Pet Turf System"  is better than a real grass lawn. The website ( says it all:

A pet installation is unique. There is no doubt Synthetic grass will beautify your home, but the most important aspect of this type of installation is the performance. Unlike many synthetic grass companies, Tiger understands that pet urine can and will create unwanted odors that will turn your new synthetic lawn into an unpleasant experience. This is why it is important to make sure the urine does not bond with the turf backing. The Tiger Pet System utilizes a five step process to drastically curtail odor issues by focusing on aeration, drainage, neutralization and of course beauty.

Each step of our system compliments the other to create the perfect combination for great looking and fresh smelling artificial grass. From our antibacterial Durafill, urine neutralizing ATD, UV stabilized Pet Turf, perforated Drain Core to our non-toxic Turf Fresh this system was designed to meet the needs of pet owners. Whether you have one small pet or a whole family of large animals the Turf Core Drain System is exactly what you need.

All of the products in our system have been tested and are safe not only for your pet, but also the environment and most importantly you.

DURAFILL is the latest technology in infill product for synthetic grass. The following are some of the many benefits of Durafill; Animal Urine and other external elements are not absorbed which eliminates building bacterial spores within the infill product. Durafill does not degradate over time and does not need repeated applications. Durafill does not become blistering hot in the heat which would otherwise cause more heat by transfer to the synthetic grass. Durafill is environmentally safe and does not contain silica dust, zinc or heavy metals.

ATD is an infill substitute that is intended for turf that’s used by pets. It’s the only infill with a negatively charged ion that prevents common pet smells caused by ammonia from becoming a gas. In other words, your turf will resist unpleasant odors your furry friend does his business. ATD is pet-friendly, child safe and can be used alone, mixed with other infills or added to existing turf applications to control odor. It’s a low-cost alternative to maintaining fresh synthetic grass.

With PET TURF you will no longer will you have to worry about your yard falling victim to unsightly brown spots or muddy holes with our Pet Turf. We designed Pet Turf for comfort and durability. With a coated with polyurethane backing, Pet Turf can withstand moderate to heavy foot traffic, rough play and consistent stress. Just because it’s designed for pets does not mean it won’t impress humans. Like all of our turf, Pet Turf looks and feels identical to natural grass and stays green all year long. It really offers the best of both worlds!

DRAINCORE ensures adequate drainage for your synthetic turf. It came to the forefront of turf technology in replacement of stone and metal pipes. Draincore is a perforated backing that provides an additional drain system to our already perforated turf. The water will flow through this backing at a significantly higher rate than a pipe or stone drain system and is significantly easier to install.

TURF FRESH does just that. It keeps your turf fresh! It’s the perfect solution for pet owners who want to avoid lingering smells caused by their furry friends. When applied directly to your artificial grass, Turf Fresh’s active enzymes break down odor-causing bacteria hiding in the turf. It’s an organic solution that’s safe for pets, children and the whole family. Keep your pet turf smelling pleasant with Turf Fresh!

So, Californians, you won't have to see your yard blow away in a cloud of dust. If you can afford to replace your lawn with an industrially manufactured replacement created from petrochemicals you won't have to worry about the drought. Your sythetic turf will be made in America and environmentally friendly too. It's the "Green Thing To Do!"

Image above: Everlast synthetic lawn automated manufacturing plant. From (


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